The Public Relations major at UNI features three emphases from which to choose:
- Strategic Public Relations
- Special Events
- Sports Public Relations
The UNI's Public Relations Major has been named one of 23 "Premier" public relations education programs in the country. The UNI Chapter of the Public Relations Student Society of America has won several "Outstanding Chapter" awards and the student-run public relations agency has been named the international chapter firm in multiple times.
The Public Relations Degree Program began in 1978, and the program's baccalaureate degree holders now exceed several thousand graduates who are working throughout the United States in a range of professional positions.
The Public Relation program's in-house PR firm, LegacyPR, gives students opportunities to work on real public relations campaigns for local organizations, and to develop publications, such as The Progressor.
Three UNI Public Relations students won a trip to New York City for creating the runner-up video in the PR Council's third “Take Flight with PR” video contest. Brittany Lynn Holthaus, Tobias Henderson, and Kathryn Storey created a short video titled: Carrying Hope. One Education at a Time. The approximately three-minute video was selected for recognition by a panel of judges from the PR industry. The students created the video through Dr. Gayle Pohl's Public Relations Campaign Methods class.